Marketing Executive, Georgia Shiels, explains why your business needs a social media presence.
Social media is an essential part of your business marketing strategy. Up until a few years ago, the only form of online presence a business had was a website which, most often, only consisted of pages and pages of text. Those days are long gone, with over 2.77 billion social media users already live with that figure increasing every year. There has never been a more opportune time to build up your company’s social media.
Social media is here to stay so why wouldn’t you want your business on the most widely-used platforms in the world?
LinkedIn Company Page
“260 million LinkedIn users are logging in each month.” – LinkedIn
LinkedIn can be a powerful tool for companies looking to make new connections, generate leads and build their brand. The capability to effectively distribute content is ideal for establishing thought leadership, giving your brand increased search visibility and showcasing your work.
“47% of people who follow a brand on Twitter are more likely to visit that company’s website” – Twitter
If you run a business and aren’t using Twitter, you’re missing out on a great opportunity. You have the freedom to decide what kind of Twitter account would suit your business. Some companies use their Twitter account to create a “voice” that engages with followers and others to respond to customer feedback 24/7.
Twitter is a great place to engage with customers, monitor competitors and increase brand awareness. You can even use hashtags to increase your reach.
“1 billion people use Instagram and 500 million of those use it daily.” – Hootsuite
Instagram has become one of the most important social media networks in marketing. Arguably, the most aesthetically pleasing platform of all, Instagram is perfect for beautifully presenting what your business does to its 700 million monthly active users.
Boost your brand visibility through starting conversations and engaging with customers while also sharing creative content. I recommend consistently posting to achieve Instagram success; carefully considering the timing, look and feel.
Facebook Business Page
“66% of monthly Facebook users use it daily” – Facebook
Even in 2019, Facebook still has the highest user count with 2.07 billion users. That’s 2.07 billion potential customers interested in your products or services which you might be missing out on.
With a Facebook business page you’ll be able to reach a wide audience with a simple click of a button, access the insights and create a gateway to your company’s website. The possibilities are endless on Facebook. Its even possible to pay minimal amounts to place targeted advertisements on Facebook.
On a final note, its important to mention that it’s not necessarily having millions of followers on social media to gain business from it. The rate of engagement is the key for gaining new customers. It is much more effective to have an account with 100 followers and 40 of those engaging with the content than an account with thousands of followers and only one person sees it.
If you would like to know how to plan and implement a digital media strategy for your business, or would like to find out more information regarding media and marketing get in touch with Linear Media today.
Linear Media services:
- Website design and build
- Website content creation
- Pay Per Click ad campaigns
- Key message creation
- Video creation
- Social media set up
- Social media management
- Digital infrastructure review