Linear Media: 2019 Digital Marketing Campaign Checklist

We have put together a complete digital marketing checklist for you to use and apply to your 2019 media strategy. If you choose not to, you could be missing out on potential business.

Digital marketing is constantly evolving. It has become more and more difficult to know how you should be marketing your business as the digital world seems to move at 100mph. It is important to catch new trends and tactics if you want to reach your audience in different ways.

Online presence has become an essential part of marketing in recent years to reach and connect with people all over the world through the click of a mouse. The majority of companies have some sort of digital marketing campaign, with many only using online marketing tools.

  1. Strong Branding

Branding is key for any business online or offline. Decades ago, branding was defined as a name, logo and slogan that could distinguish a company from its competitors. Today, branding is more complex and even more important. It includes a clearly defined and delivered message, creates customer loyalty, confirms your credibility, emotionally connects your audience with your business and even motivates the buyer to buy. You need to think about your entire customer experience when branding your business.

  1. Website

Your website serves as a “home base” which informs a potential customer who you are and what you do. This is a great opportunity to build a relationship with a visitor to your site as you can share all the great things you do.

In addition, your website should be mobile friendly to enhance your Google ranking and to also make your site enjoyable to use for mobile users (which is most of us these days).

  1. Relevant Content

Written content or blogs on your website and your social media channels allows you to bring your target topics together with your ideal customers. It drives organic traffic to the site creating value for the visitors and building a relationship. Writing about trending topics can also bring new visitors to your site.

  1. Search Engine Optimisation

Building traffic through search engines is a vital part of a digital marketing strategy although it is a long term process. You need to optimise your content favourably to the prospects who want to find answers you can help with. This should attract organic and meaningful traffic, which will improve your search rankings.

  1. Social Media

There are almost 3 billion people using social media. If you want to build a connected online community, your dedicated social media team should make a content plan. This should include appropriate content for each platform, scheduled posts at times when most people are online and collaborating with others to grow your following and engagement.

If you would like to know more about Linear Media, please visit, or contact Kate Horne at